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21.
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Métodos quantitativos em marketing
by FRANK, Ronald Edward | GREEN, Paul E. Material type:  Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1973Title translated: Quantitative methods in marketing.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16F8281m] (1).
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22.
|
Marketing : uma experiência brasileira: análise de alguns problemas de estrutura e estratégia da empresa, planejamento de produtos e comunicação com o mercado, a luz dos atuais conceitos de marketing
by GRACIOSO, Francisco. Edition: 2.edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Cultrix, 1975Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16G731m] (2).
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23.
|
Mercadologia [Marketing] : estratégia e funções
by KELLEY, Eugene J. Edition: 4. edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Zahar, 1978Title translated: Marketing: strategy and functions.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K2938m] (1).
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24.
|
Marketing management : analysis, planning, and control
by KOTLER, Philip. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: New Delhi : Prentice-Hall of India, 1968Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874mm] (1).
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25.
|
Marketing
by KOTLER, Philip. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1980Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874m] (1).
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26.
|
Marketing : grandes decisões
by . Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Abril, 1981Title translated: Marketing success through differentiation - of anything.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16M3455m] (1).
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27.
|
Gerência de marketing : análise e planejamento
by HOWARD, John A. Edition: 2. edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Pioneira, 1973Title translated: Marketing management analysis and planning.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16H8481g] (2).
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28.
|
Marketing para organizações que não visam o lucro
by KOTLER, Philip. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1978Title translated: Marketing for nonprofit organizations.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874mo] (1).
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29.
|
A nova concorrência
by KOTLER, Philip | FAHEY, Liam | JATUSRIPITAK, Somkid. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Prentice-Hall do Brasil, 1986Title translated: The new competition.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874n] (1).
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30.
|
Política e estratégia de produto
by LUCK, David J. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1975Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16L9411p] (2).
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31.
|
Anais
by Encontro Anual da ANPAD, 16 Canela 1992 Set. 21-23. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Salvador : ANPAD, 1992Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16E5623a] (2).
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32.
|
Anais
by Encontro Anual da ANPAD, 17 Salvador 1993 Set. 27-29. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Florianópolis : ANPAD, 1993Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16E5623a] (1).
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33.
|
Marketing em ação : uma nova abordagem para lucrar, crescer e reinventar
by KOTLER, Philip | JAIN, Dipak C | MAESINCEE, Suvit. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Campus, 2002Title translated: Marketing moves.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874mn] (1).
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34.
|
Administração de marketing : análise, planejamento, implementação e controle
by KOTLER, Philip. Edition: 4. ed.Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1996Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874a] (1).
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35.
|
Laboratório de gestão : simulador organizacional, jogo de empresas e pesquisa aplicada
by SAUAIA, Antonio Carlos Aidar. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Barueri : Manole, 2008Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.14S2551l] (1).
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36.
|
Estratégias de marketing em tempos de crise
by MCKENNA, Regis. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro/ São Paulo : Campus/Publifolha, 1999Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16M4788e] (1). On order (1).
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37.
|
Marketing para o século XXI : como criar, conquistar e dominar mercados
by KOTLER, Philip. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Futura, 1999Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874ma] (1).
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38.
|
Administração de marketing : análise, planejamento, implementação e controle
by KOTLER, Philip. Edition: 5. edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1998Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874a] (1).
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|
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39.
|
Administração de marketing : a edição do novo milênio
by KOTLER, Philip. Edition: 10. edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Prentice Hall, 2000Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874a] (1).
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|
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40.
|
Princípios de marketing
by KOTLER, Philip | ARMSTRONG, Gary. Edition: 5. edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Prentice-Hall do Brasil, 1993Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874p] (1).
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